Creating Company Logos For Construction Firms
The construction sector is getting very competitive. More established organizations handle the major development jobs while smaller and newer firms must prove their quality with various subcontracts before moving on to bigger projects.
My design company has just been given an assignment to produce a new construction logo design for a local construction business. To get things going, the art director and I visited our client’s office for a short interview to learn more about the company.
Like many others we have surveyed, most companies instinctively know they need a new identity to help them compete but are not really sure what they want. That is where our services can make a positive impact.
Before beginning work on the logo design, we ordinarily inquire about the history of the firm, its turnover, its goals, its specialty, its target market and exactly why it wants a new construction logo design; just to get a better perception of things.
We determined that they are a relatively young firm, 11 years in the business with 4 major subcontract projects and many minor ones under their belts, each one bigger than the last. They are now moving to adopt a blue ocean strategy and progress into eco-friendly medium cost suburban development – a niche with a low number of competitors – and subsequently taking the opportunity to create a reputation for themselves as one of the first firms to service this niche.
From the dialogue, we discovered that they have the required resources to handle medium scale development projects. Their selected niche also makes it easier to differentiate them from other developers.
At our agency, we had a typical brainstorming session and and decided on the concept we would finally adopt. From there we designated 4 designers to produce individual interpretations or logo samples to turn those concepts to logo designs.
After a couple of days, the logo concepts were ready for perusal. Some designs made use of stylized text while others used construction related graphics like hardhats and tool pouches to get the point across. Even though all 4 construction logo design samples were unique in their own way, they all kept to to two primary points.
Professionalism
Developers deal with major projects. To be considered for such projects, they must always be viewed as a professional and responsible organization with good business ethics. Thus, the neat and clear designs reflected that well.
Eco-Friendliness
This is the niche this company is determined to penetrate. Naturally, the designs, either by color or graphics, corroborates the company’s commitment to the preservation of the environment.
Alas it is up to our clients to decide on which of the four designs they prefer. Alternatively they can certainly make minor alterations but as professional designers, we must make certain the design ultimately keeps to the key points expressed earlier.
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