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There are several things that you can do to make your site “friendly” to the search engines, especially Google. First of all, make effective use of your page’s title Meta Tag. Choose a title that reflects your business and includes 2 or 3 of your primary keywords.

For example, the title of our site is: “Custom website design for small business in London. Rural Web Design” This title has 5 of our most important keywords in it: Custom – Website – Design – London and Business.

Another very important Meta Tag is the description The description tag shouldn’t contain just a list of key words. It should be a logical sentence that contains your keywords. Again, we’ll use our description as an example: “Custom web site design and marketing from Web Design Lancashire.” This description has our primary keywords in it yet it reads like a correct and symantically accurate sentence.

To make it much easier for the search engine bots to spider your site, if at all possible place links to all of the pages on your home page as well as every other page on your site. Also create a Site Map page and link to it directly from your home page. in your Site Map pages make sure you place links to every page of the website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or “link follows” by the spiders.

Near the top of your page, you should use your primary keywords in an H1 header tag. Googlebot gives a lot of weight to any text placed inside the header tags when computing the page rank. Also use a couple of H2 tags on your page because they count as well (although not as much as the H1.

You must use ALT tags to add search engine information to your photos. If you can use your phrases in your ALT tag, that is even better, but be warned so that your ALT tag carefully depicts what is in the photo or Google may consider it to be SPAM which of course is not good.

Validate Your HTML Code with a good online w3c validator. While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page.

Building a search engine friendly site will certainly not guarantee that you will get a front page listing for a certain set of keywords or phrases. However it is necessary as a first step if you want to rank on the first few pages of the search engine results (SERPS). A web site that isn’t ready for the search engines will not even appear in the SERPS for any query. The ideas in this essay are the actual basics required for any website aiming for the top positions in Google, Yahoo, and the other search engines.

Professional webmaster of Discount Web Design, one of the leading web design lancashire companies in the UK offering quality lancashire web design and SEO services.

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