Is Your Small Business Blog or Website Not Working | 3 Ideas To Make It Succeed
There are hundreds of mistakes you can make with your small business blog or website. There are very few true masters of the art of internet design that are able to make a great blog or site that functions well and offers the correct search engine optimization opportunities for your company. Many times small business owners are designing their website or blog personally and are not aware of all things that can go wrong.
Here are our top three things to watch out for when designing your small business blog or website:
Thinking fancy blog or website design is good for business
When most small business owners start building their website or blog, the first thing they do is pick a snazzy template or choose their colors. They make sure they know what kind of fancy flash design they are going to use or which animated gif will work best.
That is NOT the most important thing about blog or website design! The vital thing is to know what the goal is for your small business website or blog. Are you trying to get visitors or are you looking to build your email list. Are you asking visitors to purchase something online or are you trying to get them to visit your online store?
When someone visits your website or blog, they should know IMMEDIATELY what you want them to do. There should be an obvious button that directs them to your target or there could be a form that offers something for free in exchange for their contact information. If you look at most websites, there is so much going on there that no one knows what to do!
Not having the right SEO (Search Engine Optimization) for your blog or website
There are lots of companies out there who say they will get your blog or website to the top of the search engines for a specific search string. That may be true but it will not get you regular, interested visitors. Ranking well for one or two terms is not going to make the difference – ranking well for multiple terms is possible now with careful setup.
Have a qualified keyword company do a keyword research analysis report for you and then use those words throughout your posts and pages. Be mindful that your title, description and first paragraph all match. Use a free keyword research tool to make sure that your site is about what you intend.
A cautionary word about those fun flash websites that every small business owner thinks they need. When you have a landing page to get to your website, search engines do not know anything about your business. When you have a gorgeous site with all kinds of images, google does not have any content to spider. Please make sure to focus functionality, having lots of keyword rich content on your blog or website!
Trying to do it for themselves
This is not a plea for your website or blog design business. There are lots of great web design companies out there who spend a lot of money and time keeping up with the latest search engine information and who do a great job. Your old Frat Brother who knows how to sort of make a website is not spending all of his time researching the current internet info. Your buddy Dave would be great for designing a personal page but we are talking about your company, you need a professional website or blog.
You may be surprised at how the cost of website and blog design has decreased lately. What used to cost a fortune now costs much less and most small business owners can afford to hire a professional!
If you cannot the cost of a professional, make sure that you take some training on how to use HTML correctly. There are great classes {both in person and online} {online and in person}, just know that your time to market will be longer than if you have a professional do it for you.
Well there you go, our top three mistakes that we see small business owners make with their website or blog design efforts. Some of these might make sense to you and some probably make you uncomfortable, but they are all true. We work with many different kinds of businesses and see everyone making these mistakes.
If you would like to find out about 10 More Mistakes Small Business Blogs and Websites make, please visit our site!
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