Logo Price: How Much Should You Spend For Your Logo
Just how much you should pay for a custom logo design depends on several factors. A fast internet search will show that logo prices range from $50 to $50,000 depending on who you decide to hire.
There is a good reason for the big difference logo design prices. A $50,000 logo price tag would usually be part of a detailed branding campaign strategy custom designed by branding consultants. The campaign cost itself may reach 7 figures.
This kind of package is more appropriate for Fortune 500 companies who can afford such a large fee. Branding campaigns like this are the reason for the global recognition of Nike’s Swoosh logo. Big multinationals like Samsung and Nokia spend millions annually on branding and rebranding initiatives.
Not surprisingly, a large number of businesses are unable afford the expertise of branding consultants. A more reasonably priced manner would be traditional logo designers. The logo design rates from such designers are around $1000 to $2000 per custom logo design. A big chunk of their time is spent researching the company, its philosophy and its past. Since all this takes up valuable time and time is money, they thus have to charge for it. This kind of service is ideal for those who prefer to speak at length to designers and are not in a rush to receive their designs.
Unfortunately, many businesses could still find that a logo price of $1000 is still beyond their budget. Therefore, many taken to the internet searching for more affordable alternatives.
Online business logo designers charge the lowest for their services. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest around. The reason for the low logo price is rather simple. There is no red tape, no long winded proposals and no hundred page manual explaining why they chose red instead of purple.
In addition to better logo design rates, clients can look forward to speedier turnaround times as well.
But here is the catch, however. Not all online logo design agencies provide you the same value for money services so it is vital that you read the fine print. Certain low cost design firms have a tendency to limit the number of revisions permitted. They might offer cheaper logo design rates but they will charge for every revision made. Sneaky way of making money indeed.
Keep an eye open for designers who offer low resolution file formats which are not good enough for print. Be certain that the logo design price includes high resolution final file formats. You would probably need them if you want to print business cards or marketing collateral in the future.
By the way, be sure your logos can be trademarked. Many clients find themselves in a tricky situation when they find out their logo is not completely one of a kind due to use of a public domain clip art. And this can have a negative affect on their efforts to have their logo trademarked.
Rex Hunter has been in PR and advertising for over a ten years. He has written and co-written many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.
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