Online Business Website
The 7 Most Common Mistakes Made in Setting Up A Membership Site
Membership sites sound like a great idea, and they can be. Even experienced membership sites
can fall foul of these errors.
Visit: http://www.successwithmembershipsites.com
1 – Lack of clarity
A
membership site needs a clearly defined niche with a bi
enough potential market in terms of numbers to make it
profitable, and therefore worth your while.
Can it
keep on running after the initial idea has launched? Sites with good longevity offer support so before you evenset it up think do think clearly about what you want it to achieve and how you can deliver that.
2 – Rushing in too soon
You can’t
assume that because you think it’s a great idea that others
will too.
Don’t just rush in but take time to think it
through. Never, ever, assume and charge ahead based just on your own enthusiasm.
3 – Quality not quantity
However, that is not necessarily effective as some of
the information will be out of date and not relevant to the
niche right now.
It also isn’t enough as membership sites are places for
interaction and that is what people are looking for.
4 – Making it difficult for the members
How quickly and easily can people navigate the site? Too
many sites confuse and make it difficult for people to find
information – and if that happens they will quickly leave
and you will lose members.
So study some of the
best sites and learn from them.
5 – Not offering enough up front
Prospects landing on your page are curious, but if they
can’t find real, good information without actually joining
up you are going to annoy and frustrate them.
They say a visitor needs at least six
touch points on your site before they start to trust you,
and buy from you, so give them free articles, a video or
tour of the site to get them at least to join your email
list.
Don’t forget that when they sign up for emails to give them
a bonus there too.
6 – Quality is King
A common mistake is to give people tons of information
thinking that will satisfy or impress them. Well unless it
is highly relevant to that niche you will just annoy them
because what they are looking for is high quality material,
not just quantity.
The quality of what you offer attracts people willing to
pay the market rate, but they are paying for the right
amount of good information not too much low grade
information
7 – What’s the USP?
Membership sites are all over the Internet so what makes
yours different? The whole point of your USP (Unique
Selling Point)is to make you stand out clearly from the
others.
People need a compelling reason to buy into, and stay with,
a membership site and you need to have a service or product
that offers something different, or more than, the
competition such as a DVD tutorial or unique service to the
members.
If you want your Membership sites to be successful, and
make you real money, then you must avoid these frequently
made errors.
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