Optimising Your Sites Architecture
Website architecture is an extremely important aspect of search engine optimisation because it helps determine the site’s placement and performance in the results. Search engine optimisation starts with the basic structure of a site. If a site doesn’t have efficient web structure, there is no way it will rank well in the SERPs. If your basic architecture is in any way blemished, no quantity of fantabulous content or inward links will help you accomplish the rankings you desire.
Both Google and Microsoft’s Bing have recognized this issue and have provided some tips for website developers in order to ensure a solid website architecture:
Robots.txt File
Make sure your robots.txt file has the correct condition and does not return an error message. While reviewing the settings of the robots.txt file, make for certain that all web pages are out of use appropriately.
File and Directory Names
You should use descriptive files and directory names because it makes it a lot easier for users to actually relate too and recall, but also increases the relevancy. Use your strategic keywords and phrases within the names. If the names are long, use hyphens rather of underscores.
Directory Depth
Search spiders actually crawl website directories to index them for rankings in the search engines. If the directory is too deep then there is a high chance that they will not index the whole site. If you have important content buried deep in your directories, they may never be seen by the spiders. Make your directory structure no more than four levels from the root directory.
Getting the correct structure in place will get you on track to garner good and hearty revenue from your site, it will put you one step ahead of your competitors and allow you to have a great head start over them all.
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