Pay Attention to the Page Title
The page title is entered into the meta tag of the code for your page. It deserves your full and thoughtful attention. Whether you have a new mini-site or a gradually developed, mature, professionally designed authority website, you must determine each page’s title carefully determined for several very important reasons.
Search Engine Optimization (SEO): The title of a page is a major piece of information that modern search engines use to identify the content of any page. In the earliest days of the Internet, search engines put a great deal of faith in the honesty of webmasters to use the keyword tags to accurately describe the topic or topics of any particular web page. However, as the keyword meta tag became abused by cheating web authors who were trying to “game” the system, the importance of the title tag of a page grew. Many businesses choose to spend money on this important topic by hiring keyword consultants to help them choose page titles for their web pages.
I.D. at Top of Browser: While some web users do not even notice it, the words used in a page’s title tag appear in the top portion of a browser window. However, other users rely upon that information as a quick clue to the page’s major topic and may make a determination about reading the page based upon that.
Lead In To Search Listings: The title of the page appears at the top of any search engine result that returns your page. It becomes the anchor text in the result, so that, when it is clicked, the user will land on your page. It is blue and underlined so that it is the most noticeable part of your coveted listing.
Bookmark Text: Although any visitor always has the ability to change the text, the title tag provides the default text for any bookmark for a page that the user puts into her or his browser.
What follows are some suggestions that I hope will serve as a summary of things to consider in choosing the titles of your various website pages.
1. Choose a title for your page that is simply your primary keyword or phrase If you consider it important to do so, you may include multiple keywords in the title, however you should rank order those, putting the most important keywords first and separating each keyphrase with a space, punctuation such as a dash followed by another space.
2. Be certain the selected title stands out to anyone who has searched for your relevant keyword when your listing makes an appearance in the search engine’s results.
3. Assure that the title is simultaneously as brief as possible and a truly accurate description so that it is useful to the visitor who sees it in the top of the browser window or in a list of bookmarks that have been saved to the computer.
4. Never assign the title “Home” to your home page (i.e. index.html or index.php, etc.). Unless the page is about the concept of home or a house, calling a page “home” provides no useful information to the search robots or to your site’s visitors knowledge of what your site or this page is really about. You can, of course, use that word as part of a slightly longer title, such as “Home of Best Widgets.”
5. Periodically you may want to experiment with the title of a page to see if an modification has a positive impact upon your search engine optimization, just as you would test any important variable within your website and its individual pages.
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