Poor Article Distribution Strategies
Part of my job as head of an online marketing company is to judge the work of others. Every business person does that in one way or another. We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application. In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters. And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.
I write all of my content about Internet marketing (including article marketing) myself. However, I hire free-lance writers for most of the other niches in which we compete. In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.
I have learned from some bad experiences with outsourced writers. I have found the best of the best, finally, and I have trained them. That saves me an immense amount of editing time, so I pay them far more than a typical writer would make. However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.
Interestingly, my reasons for rejection are fairly consistent. Here are the most frequent reasons for my rejections:
* The articles don’t make sense in English. All verbal messages in any language get their meaning from vocabulary selection and the arrangement of those words (in other words, grammar). Someone may write extremely well in his or her native language, but it is a very rare person who can write well in a second or third language. A far better choice would be to hire a native speaking editor. After writing a first draft, have a writer who is truly fluent in your targeted language rewrite the copy.
* The articles are submitted in the wrong category. I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television. All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph. One could author an article about how to build a wedding planning business and cover many of the same topics as the article about planning a daughter’s wedding. A writer could produce an article about choosing the best plasma monitor for presentations at business conferences. Either of those, I might be happy to publish.
* Many articles are the victims of poor spinning. Since I spin articles, and have done so for years, I can easily spot an article that is not carefully or thoroughly spun. No website can get any benefit from a poorly spun article or from publishing duplicate content.
Implicit in all of these reasons for rejection are the solutions to the problems. Either follow proper writing, submission and spinning standards yourself, or hire a skilled web article writer who is well versed in Internet marketing.
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