Thoughtful Domain Name Registration Will Brand Your Website
The preliminary step to start up a website is the registration of a domain name. Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to display photos of your newborn online, the entire endeavor begins with the registration of a domain name.
But you might ask- “What determines a good choice of domain name?”. Well, what type of website are you planning on publishing? The domain name chosen for a family and friends website won’t be as crucial as with other types of sites. Why not? Most likely in that instance you’re not looking for tons of traffic, your site is probably only something you are going to produce for family and friends, to keep them informed. In a case like this, it does not matter whatsoever if you find a domain name like “bobswebplace.net” or not, since most likely you will only be giving out the domain name to a few friends and family and maybe Aunt Tilly in Toledo.
The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and coworkers, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……
What if you want as much traffic to your website as possible? What if you are looking for business on the internet?
It really pays to have a domain name that drives traffic to your site or business. Put some thought into how people search. For example, if your company sells insurance or doughnuts or bowling pins or toilet bowls, find a way to incorporate WHAT YOU DO in the website domain name. The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You need to search the WhoIs database to find a domain name that has not already been registered. For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. When searching for the domain name, you will instantly know whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
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