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Using SEO In Your Website Designs

SEO is now a huge industry sector in the online world and this can be seen by the fact that global ad spend is now larger online than offline. Whilst this does not directly relate to SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.

From a Web Designers point of view this means that you will want to stay up to date with the latest changes in the SEO world. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. If you can stay ahead of the web design companies that you consider as competitors then you will have that competitive advantage when it comes to getting new clients.

With the use of SEO techniques in combination with the web designs you are producing you will be able to boost the profile of yourself and your clients. Here are some simple things you can do to add a touch of SEO to your website designs:

  1. Make sure your code passes the W3C validation checks for both XHTML and CSS. This will help your website be crawled easily by search engines as well as having the site display correctly across most browsers. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.
  2. Having a fast website is of particular importance nowadays as we are creating more media rich web designs. Added to this is the fact that Google now sees a sites speed as one of its many ranking factors. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
  3. Use Google’s keyword tool to determine the most common phrases that people use to search for your clients website. You can make your website easier to find by using some of these keywords in the titles of your web pages. This has the added effect of connecting your clients website with their specific market area.
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This entry was posted on Sunday, August 22nd, 2010 at 11:22 am and is filed under Web Hosting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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